Published on February 20, 2026
Watch the video of this keynote talk on Gamma Prime’s YouTube channel:
Keynote talk by Nick Fouriezos (Founder at Scalable Storytelling)
All right, so at Scalable Storytelling, my company, I help investors and companies to get clients, to track capital, and grow their communities. And the way I do that is by helping them shape their company’s narrative, write their foundational documents, build their content machines, and do everything that they need to do to scale their marketing from seed to Series A and beyond. And what you can expect out of this chat, which we’ve got about 10 minutes here, so I’m gonna go pretty fast, is we’re gonna talk and move fast, we’re gonna keep it simple.
I could go up here and make it seem all complicated, but that’d just be serving my ego and not actually helping you. And we’re also gonna keep it practical and actionable. So we’re gonna actually give you valuable things that you can do for your portcos now to help them with their fundraise launches.
And why should we even care about fundraise launches, right? Well, one, the launch can set the tone for everything else to come. I don’t know how many times you’ve written a check for a company, felt good about it, and then saw how they handled the launch and wondered, wait a second, where is this going?
It’s good, valuable signal to every future investor as well as partner that they’re gonna be working with how they handle this launch. And the other thing is every single one of your portcos is gonna have one, right? The very next thing they have to do after they raise is that they have to go ahead and announce it as well as build the product.
Almost none of these companies will have any experience doing this. And so you can actually create a lot of value for them by helping them understand how to really get this fundraise launch right and how to bring in people who know what they’re doing. And the right launch, of course, can provide momentum for liftoff.
So we’re talking about getting your first clients, getting your first partners, and doing all those things that are gonna allow it to grow very quickly. Now in this chat, we’re gonna focus on just five things. There are a lot of different things I work with with portcos to make sure their launch is successful.
These are the most important ones and the ones that we’ll go over today. Selecting your ideal audience and CTA, crafting your narrative, building your content and other assets, partner coordination and amplification, and creating the growth flywheel. All right, so why does selecting your ideal audience and CTA matter?
This is a true story. The last month, I actually spent doing analyses of every single fundraise launch in crypto and AI over the last 30 days. And what I saw were examples like this, where they actually did a really great launch.
They got $10 million raised. They got 500,000 views, which is pretty good. Their call to action was to visit a CoinDesk article about the launch.
And what was the problem with that? Well, 2% click rate means that they might get 10,000 people clicking on that. 50% were out immediately because of CoinDesk’s soft paywall, which makes it so that they have to submit their email in order to read the piece.
So automatically, you lose 50%. 1% may actually visit the site because there was no link in the article. And so there might be 50 website visits that actually got converted from that 500,000 impression reach.
Not great. And obviously, a huge wasted opportunity to get their initial customers, to get early validation, and to actually build momentum from what is one of the most valuable news moments in a young startup’s life. All right, so to figure out your call to action, you first need to figure out your audience.
You need to know what audience is gonna unlock the most value for you at this stage right now, and you wanna orient your call to action around that, right? And how do you figure out what is your best audience? There are a lot of ways to do it.
We’ve got multiple options, but one of the best ways to do it is just the theory of constraints. Many of you might be familiar with this. It’s the idea that a company only grows to an extent that it reaches the core constraint, and it won’t grow past that until that’s solved, right?
And so the core constraint is the one constraint that if your portco fixed nothing else, it would instantly create the most value for them going forward. Typically, in my experience working with a lot of different crypto and AI companies, there are certain stages that map to the fundraising cycle that actually correspond with what CTA you need to do and which constraint you need to solve.
So with the stage, angel stage, obviously it constrains capital. Typically it’s speaking to people like you, investors, right? And so all their marketing materials, all their pitch decks, but also their website, their social media, it should be speaking to investors just as much as it should be speaking to their eventual audience.
Pre-seed and seed, it’s oftentimes capital and proof. So you’re speaking to investors, but you also need those first pilot users, and you need your early customers. Series A and Series B are about scaling acquisition and then scaling production. And so a lot of times you may have already shown that you could get capital, shown that you could get early customers.
Now you need to prove that you can scale users if you’re an app, or you can scale developers if you’re infra so that you can later get users, right? And we’re familiar with this with most infrastructure projects in crypto. Series B, typically it’s talent, partners, and potentially even more investors and people who can actually contribute.
