Published on January 29, 2026
Watch the video of this keynote speech on Gamma Prime’s YouTube channel:
Keynote speech by Nick Fouriezos (Founder at Scalable Storytelling)
Hi, everyone. Great to be here, and thank you all for coming. My name is Scott Trowbridge.
I’m a senior advisor and investor in Luffa. Outside of this, I’m also on the founding team of Stability AI, which is a generative AI media company. Prior to that, I was leading an M&A team at Circle.
The creator economy is everywhere. It’s shaping culture, markets, and public conversation. And yet, despite all this influence, most creators do not own what they create.
Today, creator economies look massive on the surface, but they’re structurally broken underneath. Over the next few minutes, I’m going to show you why this happened, why Web 2.0 cannot fix it, and how Luffa is building a new foundation for digital ownership. Let’s start with scale.
There are now over 5 billion social media users globally and more than 200 million creators worldwide. Huge numbers. Since 2019 alone, the creator economy has grown more than fourfold, becoming a $200 billion market, and it’s on track to exceed half a trillion dollars within the next decade.
While attention and engagement explode, creators remain economically fragile. Why is this? Because value flows up, not out, to platforms.
Web 2.0 connected the world, but it did so by centralizing power. Creators made the content. Users generated the data. Communities built the networks. Yet platforms controlled distribution, ownership, and monetization. We see this across Meta, WhatsApp, LinkedIn, and others.
This is not a flaw in execution; it’s a flaw in architecture, and creators feel it every day.
We speak to them. We’ve heard their feedback. They depend on opaque feeds they do not control. They face friction in payments across borders. They chase vanity metrics that rarely translate into income. And most importantly, they cannot take their audiences with them.
At Luffa, we’re trying to change that. Luffa’s goal is not to replace social platforms. We absorb what works—reach and connectivity—and fix what’s broken: extraction and lock-in. Luffa is built on three fundamental layers: a social OS that restores transparent distribution, a tokenized creator economy that aligns incentives, and a super-connector that unifies identity, access, and monetization.
Luffa is a piece of core infrastructure, not just another app. It’s designed for an AI-native, tokenized internet—decentralized by default, secure by architecture, and composable across blockchains.
Creators don’t just publish; they operate digital economies within Luffa. And fans don’t just follow—they directly participate.
